The Trust Gap
Why the difference between how contractors believe customers see them and how customers actually experience the interaction matters more than ever.
AUTHOR · HOME SERVICES INDUSTRY STRATEGIST
The Home Services Customer Has Changed.
The question is whether the industry serving them is willing to change with them.
Mark Dehringer writes about trust, customer psychology, sales, leadership, and the future of the home services industry.
ABOUT
Experience shaped the idea. The customer changed the conversation.
After years of owning companies, coaching technicians, sitting in sales meetings, riding along in the field, and occasionally learning lessons the hard way, Mark Dehringer came to a simple conclusion: customers were changing faster than the industry serving them.
Dehringer writes about sales, leadership, customer psychology, trust, and the rapidly changing home services industry. His work focuses on replacing outdated pressure-based approaches with a more customer-centered model—one that gives homeowners greater clarity, confidence, and control over the decisions they make in their homes.
THEIR
CHOICE
Why the Future of Home Services Belongs to the Customer
THE BOOK
Their Choice
Their Choice examines the growing disconnect between modern homeowners and the traditional ways home service companies sell, communicate, and operate.
The next major competitive advantage in home services won't come from another sales script, pricing strategy, or marketing platform.
It will come from trust.
And trust begins when customers believe the choice is actually theirs.
Book updates & availability →INSIGHTS
Ideas shaping the future of home services.
The Decision Experience
Customers aren't only evaluating the product or repair. They're evaluating the entire process through which they arrived at the decision.
The Choice Principle
People make better decisions when they feel ownership over the choice instead of pressure from the person presenting it.
THE PRINCIPLE
Their home. Their money. Their decision.
Their Choice.
CONTACT
Connect with Mark Dehringer.
For media inquiries, industry commentary, speaking opportunities, or updates regarding Their Choice, use the contact information below.
Email: hello@markdehringer.com
Website: MarkDehringer.com
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